Overview

This program in Retail Business & Entrepreneurship aims to provide participants with an in-depth understanding of the retail industry, participants will gain deeper understanding of retail entrepreneurship, the course is specifically designed to enhance the competitiveness of participants to face the retail challenges and be global readiness.

Objectives

~~Objective
. Understand the concept of entrepreneurship
. Learn about the retail industry and its management
. Learn how to develop a business plan
. Learn about financial accounting and management accounting
. Learn how to avoid and prevent fraud and deal with its legal issues

 •  Understand and learn about marketing systems and the marketing environment, digital marketing, definition of a market, market segmentation, and buyer behavior

•  Understand the principles of organizational architecture, group behavior and performance, interpersonal influence and leadership in entrepreneurial settings.