Overview

Program outlines:-

• Definition of Brand Development and Brand Development Index (BDI)
• Know Your Brand
• What Makes your Brand Successful
• How the Digital Revolution Changes Brand Building
• Strategy of Brand Development:
• Consider your overall business
• Identify your target clients.
• Research your target client group.
• Develop your brand positioning.
• Develop your messaging strategy.
• Develop your name, logo and tagline.
• Develop your content marketing strategy.
• Develop your website.
• Build your marketing toolkit.
• Implement, track, and adjust.
• Using the Strategic Marketing Process to develop Your Brand
• The Top 10 Branding Tools
• Top Brand Building Blunders to Avoid

Objectives

Program Objectives
•    Understand the terminology, concepts and activities of brand management
•    Understand the brand equity concept, including the general steps we can take to create and grow the brand’s value.
•    Identify & establish the brand values & positioning
•    Plan & implement brand marketing programs
•    Measure & interpret brand performance
•    Continue to grow & sustain brand equity over the long-term